Case Studies

WordPress Real Estate Website - Rheinblick Krefeld

WordPressCustom ThemeACF ProReal Estate
Rheinblick Krefeld Screenshot

The Client

Rheinblick Krefeld is an exclusive new-build project by Dr. Schmitter GmbH in Krefeld-Uerdingen, directly on the Rhine. 39+ residential units: apartments, maisonettes, penthouses, citylofts and townhouses. Sales handled by Entertrade Immobilien.

The Problem

A development project of this size needs a website that changes constantly. Construction progress, new photos, available units, price changes. The developer needs to update it themselves without calling a developer every time. Plus:

  • 39+ units with individual floor plans, areas, prices
  • Exposé system: each unit as its own page with all details
  • Gallery with construction progress, drone footage, visualizations
  • Investor section with relevant information
  • The developer wants to manage content independently, no technical knowledge required

The Solution

WordPress with custom theme and ACF Pro. The right choice here because the client needs full control over content. No page builder, but structured fields that map exactly what the project needs.

Technical Details

  • Custom Post Type "Units" with ACF fields: area, price, status, floor plan, building
  • Filterable overview by building, type and availability
  • Gallery system with categories (construction, architecture, surroundings)
  • Contact form per unit with pre-filled unit reference
  • Performance optimization: lazy loading, WebP, caching
  • SEO optimization for local search "new build Krefeld Rhine"

The Result

39+

Units

100%

Self-Service

Monthly

Content Updates

The developer updates the website independently: new construction progress photos, unit status changes, new gallery images. Without contacting a developer every time. The website is the central sales tool for the entire project.

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